Our Story

The Vision

Everyone has heard the famous phrase ‘diamonds are a girl’s best friend’ some time or another. And while everyone may laugh at the idea, we think that it’s true although a little impossible. Our vision begins with the thought that every person deserves a chance to be confident, diamonds or not. It’s also embodied by the way jewelry is portrayed; it’s considered a  ‘finishing touch’ in most cases, and even when people like calling it a ‘statement piece’, it always seems to revolve around the outfit they’re wearing.

We want to give people an opportunity to wear real, authentic fine jewelry that has a personality of its own.  Even though each and every one of our customers are different, we like to think of our jewelry pieces as a uniting force that holds beautiful energy together.  We value provenance and connect our community to designers and producers with rich traditions of exemplary craftsmanship in fine jewelry making.

The ‘aha’ Moment

It all began with our founder’s love for collecting different types of fine jewelry and having plenty of access to it as a fine jewelry buyer to new designs of stylish 14K & 18K fine gold earrings, cocktail rings, elegant necklaces, and even a few charming bracelets.  She realized how the fashion & jewelry industries switch from one trend to another, and that timeless styles and designs would be the all-rounder solution.

And even though there are plenty of affordable outlets, she soon began to see that people weren’t exactly sure about which types of fine jewelry they should wear. So, she decided to curate high quality and sophisticated designs that people with different personalities would prefer to wear.  Lilies and Crown is a community that connects consumers to her network of time-honored fine jewelry makers –  featuring a simple, sustainable, automated price.  Our jewelry stylist and gift-sending service allows you to plan your gift-giving and in-home shopping in advance, to be delivered to the recipient’s door, which saves a lot of stress.

As an adventure enthusiast who often gets the chance to travel the world, she understood that wearing venerable jewelry pieces can sometimes come off as outdated, because of how quickly trends change. Through her experiences in her career as a seasoned fine jewelry buyer, she also discovered that people still have a habit of wearing different real and authentic fine jewelry for fun.

Whether it be for gift-sending, an at-home shopping experience, or being a part of a fine jewelry collector’s club, we have all your preference saved and will take care of everything – efficiently and conveniently – every time.  We will prepare, personalize and send your gifts based on your saved preferences.  No thought.  No time.  No fuss.  No effort. No worries.